How Kansas City searches for web design
Six phrases tie at about 480 searches a month: "web design kansas city mo", "web design company in kansas city", "web design in kansas city", "website design in kansas city", "website design kansas city" and "website design kansas city mo". Versions that start with the city name, such as "kansas city web design" and "kansas city website design", reach about 260, and "web design kansas city" about 140.
Many searchers add the word company or the state abbreviation, which tells you they want a local firm and want to be sure it is the Missouri city. Kansas City is also a city in Kansas, so a business on the Missouri side should say Missouri in its text, while one in Overland Park or Olathe should name Johnson County.
| What people type into Google | US searches per month |
|---|---|
| web design kansas city mo | 480 |
| kansas city web design | 260 |
| web design kansas city | 140 |
| kansas city web designer | 110 |
What Kansas City looks up
Restaurants lead with about 40,500 searches a month, no surprise in a city famous for barbecue. Among trades, plumbers and hair salons tie at about 2,900. Chiropractors reach about 1,900, roofers 1,600, lawyers and electricians about 1,300 each, landscapers and therapists about 1,000, HVAC about 880, auto repair and real estate agents about 720, and house cleaning 590.
Roofers rank high because the metro sits in hail country, where spring storms damage thousands of roofs in a single afternoon. Chiropractors rank well above the national pattern, helped by sports injuries from the Chiefs and Royals crowd and a large commuting population.
Page one for "web design kansas city mo" mixes small studios, a chamber of commerce listing and a couple of agencies. The pages are moderately long, and few show a price.
That is the map pack for "roofing kansas city mo". Roofers on top show proof of insurance, photos of finished jobs and a promise to help with claims. People tap the one that explains the process clearly. A page for storm damage, one for replacement and one for repair matches more searches than a single Roofing page.
Kansas City neighborhoods and suburbs
The Country Club Plaza, Brookside and Waldo hold older homes and busy shopping streets. Westport and the Crossroads have bars, galleries and design studios, and the River Market and Power and Light District attract downtown crowds. Midtown and Hyde Park have large brick houses that need roof, plumbing and masonry work.
North of the river, the Northland has newer subdivisions around Gladstone, Liberty and Parkville. East of the city, Independence, Blue Springs and Lee's Summit are separate cities with their own offices, and south of town Raytown and Grandview have modest homes and small businesses.
Both sides of the state line
State Line Road splits neighborhoods, and customers cross it every day. Kansas City, Missouri issues its own trade licenses and permits, and cities in Johnson County, Kansas, have theirs. Sales tax rates differ by a few points. A contractor who works in both Lee's Summit and Overland Park should keep separate pages for each side and list the right license on each.
Hail, ice and spring storms
Hail season starts in March and runs through June, and ice storms in winter bring down limbs and power lines. Within hours of a storm, people look up roof repair, siding, gutter work and tree removal. A page that explains how insurance claims work and how fast you can inspect gets calls when the phones are busiest.
Barbecue, jazz and game days
Barbecue joints, jazz clubs and sports bars are an enormous part of the local economy. Restaurant owners should show the menu in text, list hours and parking, and add a catering page. Chiefs and Royals game days fill the area around the stadiums, so limousines, cleaners, caterers and shuttle services see a clear rise on home weekends.
Corporate offices and the health sector
Large employers include a greeting card company, a health software company, a tax preparer and the hospitals of the metro. Their workers live across the suburbs on both sides of the line, and look for dentists, therapists and home services close to home. A dental or therapy page that lists insurance, hours after work and the cross streets does better than a generic one.
Licensing in Kansas City
The city requires licenses for plumbers, electricians and HVAC pros, and each suburb has its own permit office. On the Kansas side, cities and Johnson County set their own rules for the trades. We put your license numbers in the footer and link each to the issuing office.
Other Missouri and Midwest pages
For the other end of the state, read web design in St. Louis, and for the southwest, see the Springfield web design page. Many Kansas City firms also serve Omaha customers to the north, so see Omaha web design as well. The Missouri web design page covers the whole state.
Kansas City pricing
The $299 base covers home, about and contact. A Kansas City roofer with four services and pages for Lee's Summit and Independence pays $389, which is six extra pages. A chiropractor with five condition pages pays $374, and a plumber with four services and a Northland page pays $374. A hair salon with six services pays $389, and a caterer with three menus and a venue page pays $359. The cap is $630. Run your own numbers in the Kansas City website cost calculator.
The chart above comes from an unnamed client outside Missouri and only illustrates growth. Kansas City results depend on trade and competition.
