Website design for Texas businesses
Texas covers 268,596 square miles and had an estimated 31.7 million residents in 2025, making it the second-largest state by both area and population. It borders Louisiana, Arkansas, Oklahoma, New Mexico and Mexico, and has a long Gulf Coast. Four of the largest metro areas in the country are here: Dallas-Fort Worth, Houston, San Antonio and Austin.
For a local business, Texas is many markets. A plumber in Lubbock and one in Sugar Land face different weather, different customers and different competitors. What they share is that customers search by city, not by state.
Where Texans search for web design
Houston, Dallas and Austin tie at 2,400 monthly searches for "web design" plus the city. San Antonio follows at 1,600 and Fort Worth at 720. El Paso shows 480, Plano 390, Lubbock 260 and Frisco 210. "Web design texas" itself gets 590, much less than any of the big three cities.
| What people type into Google | US searches per month |
|---|---|
| web design texas | 590 |
| web design company texas | 170 |
The big four metros
Houston. The largest city in Texas, very spread out, with suburbs like Katy, Sugar Land and The Woodlands. Heat, humidity and storms drive demand. See web design Houston.
Dallas-Fort Worth. The largest metro in Texas, with big suburbs like Plano, Frisco and Arlington. Hail season is a major driver for roofers. See web design Dallas.
Austin. One of the fastest-growing large cities in the country, with fast-growing suburbs like Round Rock and Cedar Park. See web design Austin.
San Antonio. A bilingual city with a large military community at Joint Base San Antonio. See web design San Antonio.
Beyond the big four
El Paso. Far West Texas, on the border with Ciudad Juárez. Spanish is widely spoken, and customers often compare services on both sides of the border.
The Rio Grande Valley. McAllen, Brownsville, Harlingen and Edinburg. A fast-growing, mostly bilingual market with fewer well-built local sites.
West Texas and the Panhandle. Lubbock, Amarillo, Midland and Odessa. The oil and gas economy affects demand, and long distances make service areas very important.
East Texas and the Gulf Coast. Tyler, Beaumont and Corpus Christi. Storms, humidity and older housing create steady work for many trades.
Licensing in Texas
Texas licenses many trades at the state level. Electricians and air conditioning contractors are licensed through the Texas Department of Licensing and Regulation, and plumbers need a state plumbing license. Several of these rules require the license number in advertising, including websites. Texas doesn't have a statewide license for general contractors or roofers, though some cities have their own rules. We add your license numbers to the footer and about page. Check the current rules for your trade.
Weather drives Texas searches
- Heat. Long, hot summers make AC repair close to an emergency service in most of the state.
- Hail. North and Central Texas see frequent hailstorms, followed by spikes in roofing searches.
- Hurricanes and flooding. The Gulf Coast faces storm damage, flooding and mold.
- Freezes. Hard freezes are rare but serious, with burst pipes across whole cities.
Pages ready for these moments catch searches when they spike.
Spanish in Texas
Spanish is spoken in many Texas households, especially in San Antonio, El Paso, the Rio Grande Valley and Houston. If your team can take calls in Spanish, real Spanish pages, with their own titles and descriptions, can bring in customers competitors miss. We don't add Spanish if no one can answer in Spanish.
What to show first on a Texas business site
- Your service and city in the headline
- A tap-to-call button and your hours
- Your TDLR or plumbing license number, if your trade needs one
- Your Google rating and a recent review
- "Se habla español" near the phone, if true
Pages we usually plan
| Page | When |
|---|---|
| Home | Always |
| Service pages | For each service you want to rank for |
| City pages | For each city or suburb with real searches where you work |
| Seasonal pages | Hail, hurricane, freeze or summer AC |
| Spanish pages | If your team speaks Spanish |
| About | Licenses, insurance and team |
Real Search Console data
That's real data from one of our client sites, with the name hidden. It's not a Texas business, so treat it as an example.
Mistakes we see on Texas business sites
- Saying "Texas" when you serve one metro.
- No license number for TDLR-licensed trades.
- Storm pages that go up after the storm.
- English only in a bilingual market.
How we work
- Run the calculator with your trade and your Texas city.
- List your cities and suburbs.
- We write and build your pages.
- You review, and we launch.
- We connect your Google Business Profile.
Price
$299 base, $15 per extra page, never more than $630, anywhere in Texas. For trade advice, see HVAC website design, websites for roofers or web design for contractors.
Website design in Texas happens city by city
Texans rarely search for "website design Texas". They search for website design in Dallas, Houston or Austin, and in Fort Worth and Plano too, per DataForSEO. Smaller cities like Tyler, Waco and Midland get searches as well.
So when you compare website design companies in Texas, don't stop at the ones that claim the whole state. Ask which city pages they would build for you. A Fort Worth roofer who also works in Arlington needs pages for both, and an Austin clinic that sees patients from San Marcos should have one there too.
