Building a site for an El Paso business
El Paso is the largest city in West Texas, with 678,815 residents at the 2020 census and about 879,000 in the metro. It sits on the Rio Grande across from Ciudad Juárez, and together with Las Cruces the region is home to about 2.7 million people, one of the largest bilingual workforces in the hemisphere.
That shapes how people search. Many customers search in English, many in Spanish, and many mix both. A website that works in both languages, with a team that can answer in both, has a real advantage here.
El Paso searches by trade
Restaurants lead with about 33,100 searches a month. Among services, dentists come first with about 3,600 monthly searches, then plumbers at 2,900 and hair salons and chiropractors at 2,400 each, per DataForSEO. Lawyers and landscaping show about 1,900 each, and HVAC about 1,300.
Chiropractors and landscaping rank higher here than in most large cities.
| What people type into Google | US searches per month |
|---|---|
| web design el paso | 480 |
| el paso web design companies | 20 |
For web design, "web design el paso", "el paso web design" and "web design el paso tx" each get about 480 searches a month, per DataForSEO.
Sides of town and nearby areas
- Central and west: Downtown, Sunset Heights, Kern Place, Mission Hills, the Westside and the Upper Valley
- Northeast and east: the Northeast, the Eastside, the Far East Side and Montwood
- South and valley: Central, the Lower Valley, Ysleta, Socorro, Horizon City and San Elizario
- Nearby: Fort Bliss, Sunland Park and Santa Teresa in New Mexico, and Las Cruces
- Roads: I-10, Loop 375 (Transmountain and César Chávez Border Highway), US-54 (Patriot Freeway) and Mesa Street
The Franklin Mountains split the city, and locals describe places as Westside, Northeast, Eastside and Lower Valley. Driving around the mountain takes time, so customers want to know if you come to their side.
That's the map for a chiropractor search from El Paso. The practices shown get most of the clicks, based on Google Business Profiles, reviews and distance.
Desert weather and seasonal pages
El Paso is hot and dry, with intense summer sun, monsoon storms from roughly July to September and occasional hard freezes in winter.
- HVAC: refrigerated air and evaporative (swamp) cooler service and conversions
- Landscapers: xeriscaping and desert landscaping that uses little water
- Roofers: monsoon wind and hail damage, and flat roof repairs
- Plumbers: freeze damage and water heaters
Texas license details
Texas licenses electricians and air conditioning contractors through the Texas Department of Licensing and Regulation, and plumbers through the Texas State Board of Plumbing Examiners. We put your license number in the footer and on the about page. Check the current rules for your trade.
Pages that fit an El Paso business
| Page | Why it helps |
|---|---|
| Home | Your main service and the sides of town you cover |
| Service pages | One per service, in English and Spanish if you answer in both |
| Area pages | Westside, Eastside or Horizon City, when you work there |
| Season pages | Cooling, monsoon or freeze pages for your trade |
| About and license | License, team and photos |
A real example from our sites
This is real Google Search Console data from a client site, name hidden. It isn't an El Paso business, so it shows the approach, not a forecast.
What we see go wrong on El Paso business sites
- English only, with a Spanish-speaking team. You miss customers who search in Spanish.
- Machine-translated Spanish. Customers notice. Pages should be written properly.
- No side of town. The mountain makes distance matter.
How it works
- Run the calculator with your trade and El Paso.
- Tell us your sides of town and whether you want Spanish pages.
- We write and build your pages with your photos and reviews.
- You review the draft, we adjust and launch.
- We connect Google, your Business Profile and Search Console.
How much an El Paso website costs
$299 base, $15 per extra page, a $630 cap. A dentist with five services in English and Spanish has ten service pages, so $299 plus 10 × $15, or $449. For the rest of the state, see web design in Texas. For trades, see websites for chiropractors or websites for landscapers.
