How customers search for landscapers
"Landscaping near me" gets about 90,500 searches a month in the US. City searches add more. Here's monthly volume for "landscaping" plus large US cities:
Phoenix and Austin lead at 2,900 monthly searches, with New York and San Antonio at 2,400 and Chicago and Houston at 1,900. Desert and hot-climate cities rank high, which fits the demand for xeriscaping and irrigation. Many more customers search for specific services, like "lawn mowing service", "paver patio installation" or "sod installation".
| What people type into Google | US searches per month |
|---|---|
| landscaping website | 720 |
| lawn care website | 260 |
What ranks on Google for "websites for landscapers"
When we pulled the Google results for "websites for landscapers" in October 2026 through DataForSEO, the first organic spots looked like this:
| # | Site | Page title | Type |
|---|---|---|---|
| 1 | ziggislandscaping.com | Ziggis Landscaping - Your Trusted Partner for Beautiful ... | Company or service page |
| 2 | reddit.com | What's the best company to use for a website for my lawn ... | Directory, forum or social |
| 3 | comradeweb.com | Top 20 Landscaping Websites for Modern Design Inspiration | List or ranking |
| 4 | housecallpro.com | Lawn Care & Landscaping Website: Designs, Template & ... | Company or service page |
| 5 | colorlib.com | 19 Best Landscaping Website Examples 2026 | List or ranking |
| 6 | fieldroutes.com | Lawn Care Websites: Best Practices & Examples | List or ranking |
Landscaping results combine one landscaper's own site, a Reddit thread from a lawn care owner asking which company to use, and several example roundups from software vendors. Owners clearly want recommendations, which is why we show our price and plan before asking anything.
Two businesses in one: maintenance and design-build
Most landscaping companies run two kinds of work, and they sell differently:
| Maintenance | Design and build | |
|---|---|---|
| Typical jobs | Mowing, edging, weeding, mulch, fertilizing, leaf removal | Patios, retaining walls, plantings, irrigation, lighting, outdoor kitchens |
| Customer decision | Quick, price-sensitive, often recurring | Slow, visual, higher budget |
| What sells it | Clear pricing, reliability, easy sign-up | Galleries, design process, reviews |
| Best call to action | "Get a mowing quote" | "Book a design consultation" |
A landscaping website should give each its own path. A homeowner looking for weekly mowing doesn't want to read about stone veneer, and someone planning a $40,000 backyard doesn't want to see a mowing price list first.
Pages most landscaping companies need
| Page | What it covers |
|---|---|
| Home | Your area, both service paths, standout photos, reviews, quote button |
| Lawn mowing and maintenance | Weekly or biweekly service, what's included, pricing approach |
| Spring and fall cleanup | Leaves, debris, bed prep, timing |
| Fertilization and weed control | Programs, timing, any licensing for applications |
| Mulch and planting beds | Bed edging, mulch types, seasonal color |
| Hardscaping | Patios, walkways, retaining walls, materials |
| Landscape design | Your design process, from consultation to plan |
| Irrigation | Installation, repair, smart controllers, water-wise setups |
| Outdoor lighting | Path, uplighting, security |
| Snow removal | If you do it, residential and commercial |
| Gallery | Real projects by type |
| Service area pages | For towns with real searches where you work |
Seasonal planning: the landscaper's calendar
Landscaping searches follow the weather. Your site should be ready a few weeks before each peak.
- Late winter: publish or refresh spring cleanup, mulch and lawn program pages. Customers start booking before the grass grows.
- Spring: push mowing sign-ups and design consultations for summer builds.
- Summer: feature irrigation, lighting and hardscape projects. In hot climates, highlight water-wise landscaping.
- Fall: promote leaf removal, aeration, overseeding and fall planting.
- Winter: in snowy areas, switch the home page to snow removal. Elsewhere, push design consultations for spring projects.
Changing the home page banner with the season takes a minute and makes the site feel current.
Water-wise and desert landscaping
In places like Phoenix, Austin, Las Vegas and much of California, water restrictions and drought shape what customers ask for. If you work in a dry climate, pages for xeriscaping, drip irrigation, artificial turf and native plants can bring steady work. Explain the benefits plainly: lower water bills, less maintenance and yards that stay green longer during restrictions. Link to your local water utility's rebate page if one exists, rather than promising amounts.
Galleries that sell design-build work
For hardscaping and design projects, photos do most of the selling. A strong gallery:
- Groups projects by type: patios, walls, plantings, lighting, full backyards
- Shows before and after from the same angle
- Adds a short caption: town, materials, size and what the client wanted
- Includes a few evening shots for lighting work
- Uses drone photos for big yards
Compressed images keep the gallery fast even with many photos.
Pricing: what to show
Maintenance customers compare prices. Design-build customers want to know if you fit their budget. Some options:
- Mowing: starting price per visit for a typical lot, or "from $X per visit"
- Cleanups: a range for a typical yard
- Hardscape: typical project ranges, like "most patios we build fall between X and Y", based on your real jobs
- Design: whether the consultation is free and whether design fees are credited toward the build
Only publish numbers that match your actual work.
Licensing and chemical applications
Many states require a license or certification for applying fertilizers, herbicides and pesticides commercially. If your crew does this, show your license number where your state requires it, and explain your approach to safety for kids and pets. Some states and cities also license landscape contractors for larger construction work. Check your local rules.
Maintenance plans
Recurring maintenance is the most stable revenue in landscaping. A plan page should explain:
- What's included each visit and each season
- Visit frequency
- Price per visit or per month
- How to start, pause or cancel
- What happens with weather delays
A simple sign-up form, or a link to your field service software, turns visitors into recurring customers.
Showing up on the map
That's the map pack for "landscaping near me" searched from Raleigh, North Carolina. Companies in the map get many of the calls. Map visibility depends mostly on your Google Business Profile, reviews and distance. Your site supports it with service pages, a gallery and consistent details.
Reviews and photos on your Google profile
Ask happy customers for reviews right after a project or at the end of the season, and add your best project photos to your Google Business Profile too. Recent photos and reviews both signal an active business. On the website, feature reviews that mention specific results, like "our backyard is finally usable" or "they show up every Tuesday like clockwork".
Commercial landscaping
If you maintain commercial properties, HOAs or apartment complexes, give them their own page. Property managers care about reliability, insurance, crew size, communication and snow response times. A short capabilities section and a request-for-proposal form work better than a homeowner-style quote form.
Mistakes we see on landscaping websites
- One page for mowing and design. The two customers want very different things.
- No seasonal pages. Spring cleanup and fall leaves are big searches.
- Galleries without captions. Say where, what and what materials.
- Old photos. Update after each season.
- No quote form. Many customers won't call during work hours.
- Snow removal hidden in July. Rotate the home page with the seasons.
Real Search Console data
That's real data from one of our client sites, with the name hidden. It isn't a landscaping company, but it's a home service business built the same way.
How we build your landscaping website
- Run the calculator with "landscaping" and your city.
- Send us your services, seasons, maintenance plan details, pricing approach, service area and your best photos.
- We write maintenance and design-build pages, plus seasonal pages.
- We build the site around your gallery, with quote buttons everywhere.
- You review, we launch, and we connect your Google Business Profile.
Landscaping demand by city
Monthly searches for "landscaping" plus a city, from DataForSEO:
| Search | Searches a month |
|---|---|
| landscaping austin | 2,900 |
| landscaping phoenix | 2,900 |
| landscaping new york | 2,400 |
| landscaping san antonio | 2,400 |
| landscaping chicago | 1,900 |
| landscaping dallas | 1,900 |
| landscaping houston | 1,900 |
| landscaping los angeles | 1,600 |
| landscaping san diego | 1,300 |
| landscaping indianapolis | 1,000 |
| landscaping philadelphia | 1,000 |
| landscaping san jose | 720 |
| landscaping near me | 90,500 |
"Near me" dwarfs every city search. Those results come mostly from the map, where your Google Business Profile, reviews and website work together. City searches are where service pages on your own site can rank directly.
What landscapers search when they want a site
| Search | Searches a month | What they're after |
|---|---|---|
| landscaping website | 720 | A site for their business |
| landscaping website design | 140 | Help building it |
| landscaping website templates | 140 | A DIY starting point |
| best landscaping website | 140 | Examples to copy |
| landscaping website ideas | 40 | Inspiration |
| landscaping website examples | 30 | Examples |
| landscaping website builder | 30 | A DIY tool |
Many of these searches are about templates and examples. Looking at good examples helps, but a template copied from a company in another climate with different services won't match what your customers search for.
Example page plans by type of landscaping business
| Business type | Service pages | Area pages |
|---|---|---|
| Lawn care and maintenance | Mowing, fertilization, aeration and overseeding, weed control, leaf removal, maintenance plans | Each town with regular routes |
| Design-build | Landscape design, patios and pavers, retaining walls, outdoor kitchens, lighting, planting | Towns where you've built projects |
| Full service | Both of the above, plus irrigation and drainage | Main towns only, to start |
| Commercial | HOA maintenance, office parks, snow and ice, contracts | Metro area |
| Snow and lawn | Lawn care, snow plowing, salting, seasonal contracts | Towns on routes |
Start with the services that bring the most profit and the most searches in your area. Pages can be added later as you grow.
What to put on each service page
| Service | What customers want to see |
|---|---|
| Mowing | Frequency options, what's included (edging, blowing), season length |
| Fertilization and weed control | Number of applications, products or approach, pet and kid safety notes |
| Patios and pavers | Materials, photos of finished patios, typical timeline, warranty |
| Retaining walls | Materials, heights you build, drainage, permits where needed |
| Irrigation | Installation, repair, winterization and spring start-up |
| Drainage | Signs of a drainage problem, solutions you install, before and after |
| Landscape lighting | Fixture types, design process, night photos |
| Tree and shrub care | Pruning, trimming, removal limits, who you refer bigger jobs to |
| Snow removal | Contract types, trigger depth, response time, areas covered |
Answering these directly saves you calls about basics and brings calls from people who are ready to book.
Writing area pages without copying
An area page works when it shows you actually work there. Good details to include:
- Neighborhoods or subdivisions you service regularly
- Photos of projects in that town
- Common local conditions: clay soil, shade, slopes, water restrictions
- Route days for maintenance customers
- Reviews from customers in that town
Estimate requests that turn into jobs
A good request form for landscaping asks for the address (so you can check it on a map before calling), the type of work, rough size or budget choices, and an optional photo upload. Say how soon you reply and whether estimates are free. For design-build, explain the steps: site visit, design, proposal, build.
Photos that sell landscaping
Shoot finished work in good light, ideally early morning or late afternoon. Take the same angle before and after. For design-build, add a photo of the space being used: a patio with furniture, lighting at night. For maintenance, show crisp edges and stripes. Phone photos are fine if they're sharp and well framed.
Pricing pages for lawn care
Lawn care customers compare prices more than design-build customers do. If you can, show starting prices for mowing by lot size, or explain how you quote: lot size, frequency, slope and obstacles. List what's included in a visit and what costs extra, like bagging clippings or trimming shrubs. For seasonal programs like fertilization, show the number of visits and what each one does. Clear pricing pages tend to bring fewer but better calls.
For design-build, prices vary too much for a list. Instead, show ranges for typical projects you've done, the factors that change price (materials, size, access, drainage), and how your design fee works if you charge one.
Seasonal services and when to promote them
| Time of year | What customers search for | What your site should feature |
|---|---|---|
| Early spring | Spring cleanup, mulch, aeration | Cleanup packages, booking for the season |
| Spring and early summer | Patios, planting, sod, irrigation start-up | Design-build gallery, irrigation service |
| Summer | Mowing, watering problems, lawn treatment | Maintenance plans, irrigation repair |
| Fall | Leaf removal, aeration and overseeding, fall planting | Fall cleanup, overseeding |
| Winter | Snow removal, holiday lighting, planning next year | Snow contracts, design consultations |
Update your home page banner and featured services as each season approaches. Pages for every season should stay live all year so they're indexed before searches rise.
Commercial and HOA work
Property managers and HOA boards look for different things than homeowners: proof of insurance, crew size, equipment, references from similar properties, and how you handle contracts and communication. If you want commercial work, a dedicated page with photos of commercial properties you maintain and a simple way to request a bid is worth building. Keep it separate from residential pages so each audience finds what it needs.
Your Google Business Profile and website together
Most landscaping calls from search come through the map results. Your website supports that profile. Use the same business name, phone and address on both. Link from the profile to your home page or main service page. Add photos to the profile regularly, the same real photos you use on the site. And make sure each service on your profile has a matching page on your site with more detail.
Getting reviews that help
After finishing a job, ask the customer for a review and mention what to include: the service and the town. "Paver patio in Plainfield" or "weekly mowing in Katy" helps future customers and helps Google understand your services and areas. Respond to every review, positive or negative, briefly and politely.
Irrigation pages that earn calls
Irrigation is a service many landscapers offer but few explain well online. Customers search for sprinkler repair, irrigation installation, winterization and spring start-up, usually with their town name. A page for irrigation should list what you install and repair, typical problems you fix (broken heads, leaks, zones that won't turn on, controller issues), whether you offer seasonal start-up and shut-down, and your service area. Our own client MATTA Irrigation Services in Marietta, Georgia is an example of a business built around this kind of work.
Hardscaping pages
Patios, walkways, retaining walls, fire pits and outdoor kitchens are high-value jobs, and customers spend time researching before calling. For each, show finished projects, the materials you work with (concrete pavers, natural stone, brick), what affects price, and how long a typical project takes. If you offer financing or design consultations, mention them on these pages. Customers planning a large project want to see that you've done similar work and that you'll guide them through choices.
Tree work and referrals
Many landscapers trim shrubs and small trees but refer large tree removal to arborists. Say clearly what you do and what you refer. Customers appreciate the honesty, and it avoids calls for jobs you don't take.
Landscaping in different climates
Landscaping sites should match the local climate, because customers search for what grows and works where they live. In the desert Southwest, customers look for xeriscaping, desert plants and drip irrigation. In Texas, drought-tolerant lawns and shade trees come up often. In the Midwest and Northeast, fall cleanup, snow removal and cold-hardy planting matter. In the Southeast, irrigation and lawn treatment for warm-season grasses are common. Copying a template or content from a landscaper in another climate leads to pages that don't match what local customers want. Write about the plants, problems and seasons your customers actually deal with.
Show your crew and equipment
Landscaping customers often hire based on reliability. Photos of your crew in uniform, your trucks and trailers, and your equipment show you're an established business. A short note on how you schedule visits, how you communicate (text before arrival, photos after), and what happens if weather delays a visit answers common worries.
Contact forms and response time
Landscaping leads go cold fast. Many homeowners request quotes from several companies at once and hire whoever responds first with a clear answer. Say on your site how quickly you reply, and then meet it. A form that asks for the address and type of work lets you look at the property on a map before calling, so your first reply can already include useful questions or a rough range. If you're fully booked for the season, say so and offer a waitlist or next available start date instead of leaving requests unanswered.
Price
$299 base, $15 per extra page, never more than $630. Landscaping companies with both maintenance and design-build often need 10 to 14 pages. For related services, see websites for cleaning services, web design for contractors or websites for construction companies. For pricing in general, see how much a website costs.
