Websites for Washington State businesses
Washington has about eight million people, and the Cascade Mountains split the state into two very different halves. West of the Cascades, the Puget Sound region from Olympia through Tacoma, Seattle and Everett up to Bellingham holds most of the population, with mild, wet winters and dense, expensive housing. East of the Cascades, Spokane, Yakima, Wenatchee and the Tri-Cities have hot, dry summers, cold winters, farms and orchards and much lower housing costs. A roofer in Bellingham and a roofer in Spokane face different weather, different homes and different customers.
Customers search by their city, often with "near me". For Seattle itself, see our guide to web design in Seattle, which covers the city's neighborhoods and the Eastside. This page covers the rest of the state.
Where Washington searches for web design
Spokane matches Seattle at 590 searches a month, impressive for a city about a third of Seattle's size. Bellingham is third at 390, again high for its population, then Tacoma and Vancouver at 170 each and Olympia at 110. Kirkland shows 70, Everett and the Tri-Cities 50 each and Bellevue 40. Bellevue's number is low because many Eastside owners search for Seattle instead.
That's the Google map for landscaping in Spokane. Three companies get the top spots, and in a market with a short, busy growing season, those spots bring a lot of spring calls.
| What people type into Google | US searches per month |
|---|---|
| web design washington state | 50 |
Statewide phrases are small and ambiguous, since "washington" also means DC. "Web design washington state", "washington state web design", "website design in washington" and "wa website design" each sit around 50 a month. When you plan pages, it's the city names that bring the traffic.
West of the Cascades
Tacoma and Pierce County
Tacoma, Lakewood, Puyallup, University Place, Gig Harbor and Bonney Lake. Joint Base Lewis-McChord brings a large military community, with families who move often and look for movers, cleaners, pet services and home repairs without local recommendations. Many Tacoma neighborhoods have older homes from the early 1900s, with knob-and-tube wiring, old plumbing and foundations that need attention.
Snohomish County and the north
Everett, Lynnwood, Marysville, Mukilteo, Edmonds and Bothell grow quickly as people move out of Seattle. Further north, Bellingham, Mount Vernon and Burlington serve Whatcom and Skagit counties, plus visitors from British Columbia. Bellingham's strong search numbers suggest many small businesses there want better sites.
Olympia and the South Sound
Olympia is the state capital, with state agencies, The Evergreen State College and many older homes. Lacey and Tumwater add newer subdivisions.
Vancouver and Clark County
Vancouver, Camas, Battle Ground and Ridgefield sit across the Columbia River from Portland, Oregon. Many businesses serve both states, so pages for Portland and its suburbs, with the right Oregon license, can double the market. Washington has no state income tax and Oregon has no sales tax, which shapes where people live and shop.
The Kitsap and Olympic peninsulas
Bremerton, Silverdale, Port Orchard, Poulsbo, Port Angeles and Sequim are connected to Seattle by ferry. Naval Base Kitsap is a major employer. Businesses here often serve a wide rural area and should say clearly how far they travel.
East of the Cascades
Spokane and the Inland Northwest
Spokane, Spokane Valley, Liberty Lake and Cheney, plus Coeur d'Alene and Post Falls just across the line in Idaho. Many Spokane businesses work in both states, so Idaho pages make sense. Winters bring snow removal, furnace and frozen pipe calls. Summers are hot and dry, with AC, irrigation and landscaping work. Fairchild Air Force Base adds a military community.
The Tri-Cities and Yakima
Kennewick, Pasco and Richland form a fast-growing metro along the Columbia River, with the Hanford Site, farms and wineries. Yakima and Wenatchee are centers for orchards and agriculture. Many customers here are Spanish speakers, so Spanish pages can help trades and clinics reach them.
Licensing in Washington
Washington requires contractors to register with the Department of Labor and Industries, known as L&I, and registration needs a bond and liability insurance. Electricians and electrical contractors are licensed by L&I, and plumbers need L&I certification. Customers can look up a contractor's registration online, and the state encourages them to check before they hire. Advertising, including websites, should show your registration number.
We put your L&I numbers in the footer and on the about page, with the type next to each. If you work in Oregon or Idaho too, we show those licenses on the pages for those cities.
Weather and seasons on both sides
West side. Long, wet winters bring roof leaks, moss removal, gutter cleaning, drainage, mold and crawl space work. Atmospheric rivers can cause flooding in low areas. Summers are dry and mild, and recent heat waves have pushed AC and heat pump installs much higher than they used to be.
East side. Cold winters with snow and ice, then hot, dry summers. Wildfire smoke has become a regular part of late summer, which brings air filtration, HVAC and air quality searches. Wildfire defensible space work matters for homes near forests.
Heat pumps are a big topic across the state, thanks to rebates and the push away from oil and gas heating. HVAC companies should have a clear heat pump page that explains the options in plain words.
Trades that do well online in Washington
Roofing and moss removal. On the west side, moss, rot and leaks are constant concerns. Roofers and roof cleaners who explain treatment, replacement and gutter work clearly get many calls in fall and winter.
Heat pumps and HVAC. Rebates, cooler-climate heat pumps and recent summer heat waves have made heat pumps one of the most searched home upgrades. A clear page on options, rebates and timelines brings steady leads.
Drainage, crawl spaces and foundations. Wet soils and long rainy seasons lead to drainage, crawl space and foundation work across Western Washington.
Landscaping and irrigation. East of the Cascades, irrigation, xeriscaping and lawn care dominate. On the west side, drainage, hardscaping and native plantings are common.
Tree services. Big trees, windstorms and wildfire risk keep arborists busy on both sides of the mountains.
Electricians. Older homes, EV chargers and panel upgrades for heat pumps are common jobs. Pages for each bring searches the general electrical page misses.
Customers who research first
Many Washington customers, especially in Puget Sound cities, research carefully before they hire. They read several reviews, look for clear prices and prefer to book online. A short pricing section, a list of what's included and an online booking or quote form usually convert better here than a phone number alone. In smaller towns east of the mountains, the phone still matters most, so keep a large, tappable number at the top.
Tribal lands and rural areas
Washington has 29 federally recognized tribes, and some businesses work on reservation lands where permits and rules differ. Rural customers in the Okanogan, the Palouse or the Olympic Peninsula may live far from the nearest town. If you serve these areas, say so clearly, with the roads or counties you cover and how you schedule long trips.
Tech, aerospace and the businesses around them
The Puget Sound economy is shaped by large tech and aerospace employers, from Redmond and Bellevue to Everett and Renton. Around them are thousands of small businesses that serve their workers and suppliers: machine shops, engineering firms, IT consultants, caterers, cleaners, movers, childcare centers and home services for busy households. Customers here are used to good software and expect sites that load fast, explain prices and offer online booking. For B2B suppliers, a capabilities page, certifications like AS9100 and a clear quote form matter more than design.
Wineries, farms and agritourism
Washington is the second-largest wine producer in the country, with wineries in Walla Walla, Yakima Valley, Woodinville and the Columbia Valley. Orchards, U-pick farms, lavender farms in Sequim and tulip fields in the Skagit Valley draw visitors every year. These businesses need pages for events, tastings, hours, directions and seasonal updates, and many customers plan their trip from out of town.
Photos and proof for Washington customers
Real photos of your crew and finished jobs work better than stock images, especially for customers who research carefully. Note the city or neighborhood under each one, like "heat pump installed in Puyallup" or "roof replaced in Spokane Valley". Show your L&I registration, insurance and any manufacturer certifications on each service page. Add two or three recent reviews that mention the service and the town. For businesses east of the mountains, photos of your local shop or office help customers see you're nearby. Keep images compressed so pages load quickly on phones in rural areas.
Washington towns worth their own page
On the west side, good candidates include Tacoma, Lakewood, Puyallup, Gig Harbor, Olympia, Lacey, Everett, Lynnwood, Marysville, Bothell, Bellingham, Mount Vernon, Bremerton and Silverdale. On the east side, think Spokane, Spokane Valley, Liberty Lake, Cheney, Kennewick, Pasco, Richland, Yakima, Wenatchee and Walla Walla. In the southwest, Vancouver, Camas and Battle Ground. Start with the five or six where you do the most work, and write each page from your real jobs there.
Reviews that help
Ask customers to mention the service and their town, like "moss removed and gutters cleaned in Gig Harbor". Reply to every review in a calm, specific way, since many Washington customers read the replies too.
What a Washington site should show first
- The service and the city in the headline, like "Roof moss removal in Tacoma"
- A tap-to-call button and online booking or a short form
- Your Google rating and a recent review from a nearby customer
- Your L&I registration number
- Links to each city and town you serve
Pages we usually plan for Washington businesses
| Page | When it's worth it |
|---|---|
| Home | Always, naming your main city and service |
| Service pages | One for each service you want to rank for |
| City pages | For each city with real searches where you work |
| Cross-border pages | Portland metro or North Idaho, if you work there |
| Seasonal pages | Moss and gutters, heat pumps or wildfire prep |
| About | Registration, insurance and team |
City pages that convert
A city page should read like it was written for that city. A Puyallup page for a roofer might mention the rain, moss and newer subdivisions on South Hill, while a Tacoma North End page talks about older homes with steep roofs. A Spokane Valley page for an HVAC company might mention cold winters and new heat pump rebates. Each page should have a review from that area and photos from real jobs there. Copies of the same text with a new city name rarely rank and rarely convince anyone.
Real data from one of our sites
That's real Search Console data from one of our client sites, with the name hidden. It's not a Washington business, so take it as an example of how a new site grows when its pages match real searches.
Mistakes we see on Washington small business sites
- "Serving the Puget Sound." People search Tacoma, Everett and Olympia by name.
- No L&I number. The state tells customers to check it.
- One page for both sides of the mountains. Spokane and Bellingham have different weather and needs.
- Ignoring Oregon or Idaho. For Vancouver and Spokane businesses, the other side of the line is part of the market.
- Heavy pages on slow rural connections. Many customers outside the cities have weaker mobile service.
How we work
- Run the website price calculator with your trade and your Washington city.
- List the cities you serve, including any in Oregon or Idaho.
- We write and build the site with your L&I numbers and real photos.
- You review the draft, and we launch.
- We connect your Google Business Profile.
Price
$299 base, $15 for each extra page, never more than $630. A Spokane HVAC company with five services, a heat pump page and pages for Spokane Valley, Liberty Lake and Coeur d'Alene pays $299 plus 9 × $15, or $434. A Tacoma roofer with four services and five city pages pays $299 plus 8 × $15, or $419. For trade advice, see HVAC website design, websites for roofers or websites for electricians. For general pricing, read how much a website costs.
Choosing a Washington web design company
Many lists of Washington web design companies are really lists of Seattle agencies with big budgets. For a local business in Spokane, Tacoma or Bellingham, look for real sites built for small businesses like yours, a fixed price, a domain in your name and a provider that writes the content. Ask how they decide which city pages to build.
