Who searches for a construction company
"Construction company near me" gets about 74,000 searches a month in the US. City searches add more. Here's monthly volume for "construction company" plus large US cities:
New York and Houston lead at 1,600 monthly searches, with Dallas at 1,300 and Los Angeles, Chicago and Austin at 1,000 each. The people behind these searches range from homeowners planning a custom home to developers, property managers and general contractors looking for subs.
| What people type into Google | US searches per month |
|---|---|
| websites for construction companies | 1,000 |
| construction company website design | 880 |
A construction website has more than one audience
| Audience | What they want |
|---|---|
| Property owners and developers | Experience with their project type, budget range, timeline, references |
| General contractors | Your trade, capacity, safety record, insurance, bonding, licenses |
| Homeowners | Custom homes, additions or major remodels, process, financing |
| Architects and engineers | Quality of work, collaboration, past projects together |
| Job seekers | Open positions, culture, safety, benefits |
A single generic page can't speak to all of them. Clear paths for each audience make the site work.
Pages most construction companies need
| Page | What it covers |
|---|---|
| Home | What you build, where, for whom, with standout projects |
| Projects | Portfolio by type: commercial, industrial, residential, public, with scope and photos |
| Services or capabilities | General contracting, design-build, construction management, self-performed trades |
| Markets | Healthcare, education, retail, multifamily, whatever you focus on |
| Safety | Safety program, training and, if you share it, your experience modification rate |
| Prequalification | Licenses, insurance, bonding capacity, certifications such as MBE, WBE or DBE |
| Bid request | A simple form or email for invitations to bid |
| About | History, leadership, team |
| Careers | Open positions and how to apply |
Project pages that win work
Owners and GCs judge you by your projects. A strong project page includes:
- Project name, location and type
- Your role, like GC, design-build or a specific trade
- Size, such as square footage, units or contract value range if you share it
- Timeline and any challenges you solved
- Photos from start to finish, including drone shots
- The owner or architect, with permission
Organize projects by type so a healthcare owner sees healthcare work first.
Safety and prequalification
Many owners and GCs won't consider a contractor without checking safety and insurance. Putting that information on your site saves time on both sides. Keep it accurate and current, and only publish figures you're comfortable sharing publicly.
Showing up in search
That's the map pack for "construction company near me" searched from Atlanta. For commercial work, many leads come from relationships and bid boards, but owners still check your site before shortlisting you. For residential and smaller commercial work, the map and local search matter a lot.
Mistakes we see on construction websites
- No projects, or only renderings. Real completed work is the proof.
- Vague capabilities. Say exactly what you build and self-perform.
- No bid or contact path for GCs and owners.
- Outdated project photos. Show recent work.
- Huge, slow photo galleries. We compress every image.
Real Search Console data
That's real Google Search Console data from one of our client sites, with the name hidden. It isn't a construction company. We share it as an example of a site planned around real searches.
How we build your site
- Run the calculator with "construction company" and your city.
- Send us your projects, capabilities, markets, safety and prequalification info.
- We write project, capability and market pages.
- We build the site around your photos.
- You review, we launch, and we connect your Google Business Profile.
Price
$299 base, $15 per extra page, never more than $630. Companies with large portfolios land nearer the cap. For residential remodelers, see web design for contractors. For roofing, see websites for roofers.
Website design for construction companies: templates, builders or custom
There are plenty of website templates for construction companies, and website builder software makes them easy to set up. They work for a starter site. They fall short when you need project pages, a prequalification packet for general contractors, and separate pages for each service and area.
The construction website cost question depends on that page count. A cheap builder plan covers a few pages. A construction company website design that wins bids needs project pages with photos, scope and dates. Our price is fixed before we start, and the calculator shows how many pages your area supports.
