How homeowners choose a remodeler
A remodel is one of the biggest purchases most families make. People take their time. They search for the specific project, look at photos of past work, read reviews and check whether the company is licensed. Then they ask two or three remodelers for estimates.
Your website decides whether you're one of those two or three.
Searches for "remodeling contractor" plus a city name run to a few hundred a month in the largest metros, per DataForSEO. Far more people search for the project itself, like "kitchen remodel" or "bathroom remodel" plus their city, which is why project pages matter so much.
| What people type into Google | US searches per month |
|---|---|
| remodeling website design | 40 |
| home remodeling website | 720 |
| remodeling website | 170 |
| home remodeling website design | 70 |
| remodeling website template | 30 |
"Home remodeling website" gets about 720 searches a month, but most of those people are looking for a local remodeler, not a web designer. Fewer search for "remodeling website design", about 40 a month, per DataForSEO.
Pages a remodeling company needs
A page for each type of remodel. Kitchens, bathrooms, basements, additions, whole-home renovations, outdoor living. Each page should explain what's involved, typical timelines, what affects the cost and your approach. Add a gallery of that type of project.
Before-and-after galleries. This is what homeowners want most. Show the starting point and the result side by side, with a short note on what changed.
A process page. Remodels feel risky. A clear explanation of how you go from first visit to final walkthrough, including design, permits, scheduling and cleanup, reduces that worry.
Area pages. If you work in several towns, give the main ones their own page. Mention neighborhoods, housing styles and permit offices you know well.
Reviews. Real reviews with names, ideally linked to your Google profile, and photos of the finished project when the client agrees.
Licensing and insurance. State license numbers, insurance, warranties and any manufacturer or trade certifications.
Remodeling website design vs a general contractor site
If you mainly do remodels, your site should look like a remodeler's, not a general contractor's. Homeowners searching for a bathroom remodel want to see bathrooms. A site that leads with commercial projects or new construction can make them think you're not the right fit. If you do both, give each its own section. Our page on web design for contractors covers general contractor sites.
Design help and showrooms
Many homeowners don't know what they want until they see it. If you offer design services, 3D renderings or a showroom with cabinets, tile and fixtures, give that its own page with photos and opening hours. A showroom visit is often the step right before signing, so a "book a showroom visit" button converts well.
Financing and phased projects
Large remodels are easier to say yes to when payment feels manageable. If you work with a financing partner, explain the options in plain words on a short page. Some homeowners also prefer to remodel in phases, kitchen this year and bathrooms next. Saying you plan phased projects opens the door to people who thought they couldn't afford it all at once.
Living through a remodel
Families worry about dust, noise and losing the kitchen for weeks. A page explaining how you protect the rest of the house, daily cleanup, working hours and how you set up a temporary kitchen answers the question many homeowners are afraid to ask.
Mistakes we see on remodeling websites
- One gallery mixing kitchens, decks and roofs with no labels.
- No idea of cost anywhere on the site.
- Estimate forms with fifteen fields.
- Old phone numbers or emails that nobody checks.
- Templates still showing sample projects.
Remodeling website templates
Remodeling website templates give you a clean layout, but the value is in what you add: your projects, your process and pages for each type of remodel. If you start from a template, budget most of your time for those.
Real Search Console data
This is from a home service site we built. It shows how traffic typically builds over the months after launch when each service has its own page.
Getting your remodeling site built
You price it first with the calculator, which shows how many people search for each type of remodel near you. We review the plan, you send photos and a few notes on each project, and we write and build the site. You see a draft before anything goes live, and we connect your Google Business Profile at launch.
Price
The base is $299, with $15 for each extra page and a cap of $630. Six remodel types plus three area pages comes to $299 plus 9 x $15, or $434.
